Loyalty club app
A neat and incentivising loyalty app plays a pivotal role in driving profit margins for a city cafe chain by cutting customer acquisition cost and opening up a new channel of distribution.
Increased returning customer rate and raised profits by 39%
How was the returning customer rate increased?
By implementing a loyalty club app for Android and iOS platforms, we created a gamified experience for customers and made it worth opening the app as often as possible. This resulted in customers thinking of the cafe chain a lot more often and began popping by regularly. The scheme rewards loyalty and makes the experience more fun.
Less promo, more fomo
Inside the app, we ran temporary deals and limited edition pastries which turned app users into hungry predators, hunting for in-app coins. The chain relied less on outside promo and could cut their promotional marketing costs twofold. Now, the lifetime value of each client has shot up exponentially.
More than just points
We realised that customers want regular engagement without just a basic points system that hardly has any worth. People need to get excited about the app, and strive to be a loyal customer by choice, not only material incentive. This way, users will share their experience and invite their friends.
What the client had to say
"The gamification is pretty amazing, even the staff are hooked. Great job!"
Head of Marketing
"The CAC and LTV changes have had a major positive effect on our bottom line."
Managing Director