App Details
A custom branded app made according the the real estate brokerage business model and client base. In this case, the brokerage attracts many international investors who are keen on investing into property via the brokerage. Therefore, we identified that the most important factor for this broker was the trust of it's clients. We attain this by creating a solution that's focussed on reliability, accessibility and personalisation that makes it seem like the user is local, not on the other side of the world.
In essence, the user should feel like an arms reach from the brokerage (or a fingers reach in the app case) and feels part of the close-knit community that the brokerage intends to offer for its clients.
Key Value Features
Apart from having your investments a fingers reach away, users can stay informed about anything that goes on in their property and the market in general. We help the client to maintain up-to-date deals live and report all activity concerning the investors allocation.
A key feature is 24/7 accessibility to all the brokerage's services and resources in a very personalised form for each client. Due to the time difference, a lot of clients can't call an agent at their convenience, but they can always access the app and find answers.
In Real Estate, there is often a hectic documentation procedure to buy or sell units. This results in constant back and forth document exchange which is inefficient and potentially liable to data breach. We streamlined this process, taking out all the stress of documentation and small text to make buying and selling seamless through the brokerage so users enjoy peace of mind - a key selling point for any financial firm.
Return on Investment
This brokerage is a small business so their client base isn't so vast, however, they value their clients and seek to make the most of their existing base. They opted for our Starter Membership App Package for £5,000 per month totally hands-off investment which has paid off nicely. Given the nature of the package, they didn't have to employ anyone to act as admin of the platform and didn't share confidential information with 3rd party companies who would run the app for them, this was all part of the package.
In 6 weeks, the apps went live and they were able to share the exciting news with their client base. In the next 2-3 months, the clients were actively getting involved with app activity and we were able to add and adjust key features based on client activity analytics and increase engagement with app features. Clients could order additional units via the app and this lead to a strong ROI for the brokerage month on month.
What's Next?
In only the few months, the brokerage was able to generate a positive net return on investment while also building the value of their brand. It's like building an asset and generating profit from it along the way.
In the future, they have great potential and we will continue to support them going forward to increase their monthly ROI to 500% and higher every month for the next year. This is possible because we are getting to know their clients preferences well and can create value through app features that clients are willing to pay for. Furthermore, users are sharing their pleasant experience with the brokerage and the app that more clients are willing to join!